Saturday, 13 November 2010

100 words.

To accompany my photographs I have to write 100 words explaining and describing the project. The 100 words I wrote are as follows:



The best thing to hold onto in life is each other.                                                                                                                                                       - Audrey Hepburn
In response to the British Heart Foundations “What does ‘Heart’ mean to you?” competition I have set-up, photographed and edited a series of images.
My photographs show the different types of relationships people share.
To photograph these images I used the ‘backlight’ setting on my digital camera as it produced the most professional photographs. I then edited them on Photoshop, changing the images to black & white, and increasing the saturation and lightness, on the heart, to make the redness stand out.
During the brief I was inspired by street photographer Matt Stuart and his approach to his art.

The final mounted up piece:


I decided to keep the presentation of the 100 word statement simple as to follow the theme of how I presented the photographs. However there are subtleties to the statement to make it slightly unique:
I bought some special paper to print the words onto - it's thin and cream with gold and silver flecks throughout, as it reminded me of the texture of bark - and there's lots of trees pictures in my photographs so it links together.
I also featured 3 hearts - one having a layered 3D effect to it - again to make the statement slightly different and it also links to the theme of the project without looking too obvious I feel. 
Finally I put the title of the statement in red as a subtle reference to the theme 'red for heart' that the British Heart Foundation set and make it stand out.

I think teamed with the photographs the statement looks effective and they work together perfectly. I'm really happy with how both have turned out!!

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